A short promotional video for the deep, superb tune of So... Embrace The Minimum by King Cannibal aka Zilla aka Dylan Richards. To preview the full version, check out NInja Tunes on Soundcloud here.

Following on from the inner-city claustrophobia of 'Murder Us', 'So…' Richards tells us, is about taking “refuge in small pleasures in order to make the every day grind seem bearable. The ‘minimum’ of the title, he points out, “also ties in with the experience that gave birth to 'Murder Us' - the Berlin minimal techno scene.” - King Cannibal